Art School and pattern designLena Holtzberg has been interested in drawing since she was a young child. It was clear from the start that drawing would become a part of her profession. During her studies at Beckmans College of Design, she was drawn into the world of design and, upon graduating in 1997, immediately found a job as a designer in what was then the mail order department at H&M, Rowells.Since then, she has created patterns and designs for several major Swedish textile and wallpaper companies and has worked for design studios in England and Italy. Currently she freelances under her own brand, Chiconique. In collaboration with Photowall, Lena has designed a wallpaper collection that celebrates the beauty and diversity of nature.
It has been almost two years since Jonna Jinton released her first wallpaper collection, The Soul of Nature, and since that time her images have graced walls all over the world. Now she is out with with a new collection called Northern Wilderness, in which 30 nature motifs depict the Nordic landscape. Many of the photographs in the collection have been taken far north in Sweden, in locations such as Stekenjokk, Abisko and Stora Sjöfallet, and they reflect the subtle changes of the natural world during the four seasons.We took the chance to ask Jonna some questions and dive a little deeper into the stories behind the images.
Emma Lindström is an established Swedish artist with several successful exhibitions in the USA, France, Germany and around Europe. She owns her own art gallery Anohaao gallery in central Gothenburg and is always relevant with new exhibitions.Her artistic work process has been a long journey with many years of experimenting with different techniques, colours and materials – something that is constantly varying and developing. At the same time, it is Emma’s mood, feeling and pure chance that guide the visual expression.The work always starts with selecting a specific colour scheme. Either based on a specified customer order or Emma’s current mood.When I start creating, I enter into a meditative-like state. I allow intuition to speak and process to lead the way. The first stages of the process include pouring and splashing with acrylic colours and various media. After that, I get on to the detailed work with lines and smoothing out techniques that shapes the final artwork.The vibrant and energetic wallpaper designs in the AURA collection are multifaceted and emotionally strong and give the room a positive and powerful energy. The wallpapers can encourage joy and creativity or harmony and relaxation, depending on the beholder’s own mood and needs at that very moment. The art is at the centre and speaks for itself. I hope and believe the wallpapers can yield a positive and powerful energy to the room and contribute in making it a place where there is room for creativity and joy, but also a place where it is comfortable to be", says EmmaEmma Lindström also talks about her thoughts about the collaboration and how it was to design her very first wallpaper collection.It has been very exciting and challenging to think in big formats and find aspects and colour schemes that are interesting and exciting. Having to be a bit more restrained and consider it as an interior design concept, whilst maintaining the artistic integrity of the original artwork some way. I think we have managed to pull off something that feels like a great marriage between interior design and art", concludes Emma Lindström.The AURA wallpaper collection is sold exclusively at Photowall and can be ordered as a fitted wall mural.
It is dawn and the morning mist lies heavily over the river. A thin ray of light pushes its way through the tree trunks in the forest of northern Sweden. It is cool, quiet and calm.Every motive in the From Dawn to Dusk wall mural collection is clearly marked by Isabella Ståhl's mysterious, dreamy and melancholic imagery. The collection takes inspiration from Swedish nature, animals and wilderness, and gives the viewer a feeling of peace and tranquillity.”I love being in the woods, it is often dark, mysterious and somewhat secret. This is where I get my inspiration”, says Isabella Ståhl.Through Isabella's eye for contrasts and ability to capture moods and moments, Swedish nature takes on a whole new form that gives the viewer peace and room for thought. Often in a beautiful dawn light. The pictures are often taken in the beautiful dawn light.”Although I'm extremely tired in the morning, I force myself to get up at five in the morning to capture the right feeling and light in the pictures," Isabella Ståhl tells us.I think my wallpaper would fit in rooms where you seek a sense of freedom indoors. Bring a bit of nature into your home to rest your eyes on.The wallpaper collection From Dawn to Dusk is sold exclusively at Photowall and can be ordered as a customised wall mural for £29/m2.
By the age of three, Martin Bergström already knew the definitive book on Nordic flora, Den Nordiska Floran, inside and out, and his fascination with flowers has only grown. His intense interest in flora has manifested into a consistently expanding collection of preserved plants. Recently, it has come to include over 1000 flowers, with the oldest originating from the early 19th century.“A flower picked roughly 200 years ago becomes like a time capsule pressed between the sheets of paper. I see this wallpaper collection as an opportunity for one small flower to bloom yet again and continue its timeline,” says Martin Bergström.
“I mainly draw clothing prints and have seen one flowery trend after another.I've drawn many flowers, but this time I had the opportunity to do as I liked instead of it being more about drawing the “right” type of flower print like with other projects.I felt it was important to draw two wallpaper motifs that are similar enough to go together but are not so similar that they are no longer distinctive – it should be like they are in the same film in some way,” says Designer Iwa Herdensjö.The collection, which features a playful mix of colours – wine, bright pink and turquoise – has a clear personal touch, as evident when Iwa reveals how the collection got its name:“Dare is the name of the colour of lipstick I have worn almost every day for seven years, so you could say it's a signature of sorts.”Iwa has a clear idea of which of the extravagant patterns she would choose for her own home and even which room she would put them in:“I would choose the orange/pink colour option of Stunner Peachy for the hallway.Personally, I see both motifs working exceptionally well in hallways.A wallpaper that confidently stands out guarantees a warm welcome or goodbye – depending on how you look at it," says Iwa Herdensjö.The exclusive Dare collection is only available at Photowall and consists of two motifs in five colour options. The motifs are available as made-to-measure wallpaper for £28 per square metre.
The flowery Dare collection explodes with colour and is once again characterized by the Swedish designer’s personal and extravagant style.The motifs we’ve added to our product range Blaze and Stunner – are both available in five colour options, and each is filled with loads of big flowers in a colour scheme that truly stands out. Simply put – it’s a colour burst on your wall!Take a look at the motifs and see our new Iwa faves below.In 2018 we’ll be seeing more large patterns and colourful designs in both fashion and interior design, which is why we are especially pleased to present Blaze – a motif that falls in line with this growing trend. The playful mix of bright pink, turquoise, and the trendy colour, wine, is perfect if you are looking to create a space that stands out from the rest. Try combining the motif with loads of flowers and plants for a true colour explosion.
Photowall is proud to present the Tiny Heroes wallpaper collection for children – created by the Swedish design studio Garbo & Friends. The collection consists of three timeless patterns where every motif tells a story.Garbo & Friends have designed quality products for families with children since 2011. In their wallpaper collection Tiny Heroes, the classic patterns of Mares, Fauna and Bows have been customised for walls to give your home a warm atmosphere."The patterns in the collection were all inspired by animals and nature, and all the illustrations have their own story. The design process starts with several weeks of reflecting, where I channel my experiences and inspiration into a concept. Based on this, I usually write a story that will later be the starting point for the pattern, and ultimately, what becomes communicated visually," says Susann Karlsson Nemirovsky, Designer and Founder of Garbo & Friends.It was during a forest walk in the Småland region of Sweden that the colours of the rowan trees and leaves, paired with the animals of the forest, became the inspiration for the Fauna motif. The Mares motif is a tribute to the ocean. It tells a story of discovering sea life for the very first time – with all its vibrant colours and amazing aquatic animals. In the third motif called Bows, playful bows in muted colours reflect the lively imagination and joy of children.Function and durability was a clear focus in this collaboration, and the Tiny Heroes collection has achieved this through a timeless design that works in any home. That which is classic and timeless becomes naturally sustainable, and therefore, our focus has been on quality, the choice of materials and muted colours."Garbo & Friends felt like the natural choice when Photowall wanted to launch a new children's collection because, like us, they are passionate about design and quality. The target group forTiny Heroes is primarily families around the world who have children, but the wallpapers will also work well in the hallway of a big-city apartment or a summer cottage in the country," says Amber Johnson, Photowall's Product and Design Manager.The exclusive Tiny Heroes collection is only available at Photowall and consists of three motifs in different colour schemes. All the motifs are available as made-to-measure wallpaper for £29 per square metre. Press Room High resolution press images - Garbo & Friends - Tiny HeroesPress Room - See all previous press releases High resolution images from previous press releases For interview inquiries, press releases, wallpaper samples and further information, contact Maria Gromova Tällberg, firstname.lastname@example.org, +46 (0)702 720 302. Photowall - Wall Decor by Passionate PeopleWe believe that the walls of a room affect how we feel. That's why our mission is to help people fill their walls with great art. We have a carefully selected and diverse range of products. With passion and attention to detail, it is our pleasure to help you transform your home to reflect your personality. Our products are manufactured in Sweden and shipped world wide.
A wall of concrete from a building on an island in the Atlantic Ocean, an undiscovered brick wall in the middle of Stockholm and an unexpectedly attractive surface in a dirty factory – M. Stenströmer has travelled extensively throughout the world and photographed astonishingly unrefined surfaces which are then printed digitally in the Photowall studio.The rough, authentic surfaces in the images give the collection an exciting story, especially given that all these unexpectedly beautiful surfaces can actually be found somewhere out in the wide world. The entire collection is exclusive to Photowall and can be ordered as made-to-measure wall murals for £29 per square metre.
When you are in the moment and actively searching for inspiration all around you, you will discover amazing things. Today we launch our second design collaboration with South African design studio Lemon. The Haphazard Places collection features 13 individual wallpaper patterns all inspired by details from everyday life.
Today the designer and founder of the Swedish brand E.Leijon does a wallpaper debut with her collection Nordic Stories. The collection, created by Emelie Leijon, started with ceramics and quickly developed into both fabrics and tiles. Now it launched in the form of three wallpaper motifs, all in different color schemes.
From the head to the hand. Go behind the scenes where the prominent Norwegian designer Andreas Engesvik reveals how he went about creating wallpaper patterns for Photowall. It all started about two years ago. A meeting between a designer and a design manager. A designer who put Oslo’s design scene on the map and who, in most contexts, is called one of Norway’s leading designers. His name is Andreas Engesvik and he’s just about to launch the wallpaper collection, Manuscript, for Photowall. But if we go back a little, to somewhere between their first meeting and today, when Andreas’ design process began.
The annual hunt for Britain’s best amateur designer returned this year with The Great Interior Design Challenge. Nine contestants battled it out, transforming rooms in a plethora of properties up and down the country – including art deco flats, thatched cottages and modern town houses. Although the series has now come to a close, we’re still reflecting on all the home décor inspiration that we’ve soaked up throughout its episodes. Besides our rekindled adoration for Kelly Hoppen, watching the show has provided plenty of interior design tips and tricks. Transform your home in successful fashion with the help of The Great Interior Design Challenge – just follow these six steps. 1. Mood boards are keyPutting your creative vision onto paper is no mean feat – but it’s an essential step towards design success. While mood boards are used to win over property owners and impress the judges during The Great Interior Design Challenge, they can help you establish basics such as colour and style.