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Grey Gardens - a magnificent and mysterious collection of surrealist wallpaper patterns

Grey Gardens - a magnificent and mysterious collection of surrealist wallpaper patterns

Beata Boucht's detailed illustrations are characterized by her playful and surreal visual style. In GREY GARDENS, Beata Boucht worked specifically with unique oversized patterns to really enhance the feeling of being cloaked under a leafy weeping willow or being surrounded by a dense primeval forest.The collection draws inspiration from myriad sources but especially from the wild garden in the movie Grey Gardens, a film that depicts its eccentric protagonists at home in their decadent mansion in East Hampton, New York. The distinctive collection is home to many motifs such as an array of decorative leaves from various landscapes all over the world, selections of intricate and richly detailed flowers, as well as deep dives into the extensive and ornate veins of leaves and plants. The designs utilize a carefully balanced colour palette that emphasizes the boldness of its subjects while still yielding a surprisingly calm expression.“I wanted to create wallpaper patterns that would endure and that I wouldn’t tire of. Patterns you can lose yourself in and where you are constantly discovering something new. A place where you can find respite in the details and where your eyes get lost in the fantasy of the landscapes, finding a new kind of calm in the midst of the untamed wilds”, remarked Beata Boucht.A self-described maximalist, Beata’s artistic process consists of using various techniques and materials to create deep and complex patterns by working on a piece in several layers. She starts out with pencil drawings done by hand and then adds colour with watercolours or gouache, finalizing the piece with collage techniques and digital processing."I think we will become more courageous, more daring in our ability to express ourselves, and become more personal when we decorate our homes in the future," said Beata Boucht.The GREY GARDENS collection gives your room a feeling of magnificence with its grandiose settings. The captivating motifs create a brilliant spatial dynamic full of rich details that are impossible to resist.The GREY GARDENS collection consists of seven wallpaper patterns and nine posters that are all available exclusively at Photowall.

Illustrator Saga-Mariah Sandberg's wallpaper collection evokes the feeling of spring all year round

Illustrator Saga-Mariah Sandberg's wallpaper collection evokes the feeling of spring all year round

Drawing upon nature as her primary source of inspiration, Saga-Mariah Sandberg creates whimsical and detailed illustrations that depict various Swedish nature scenes. Each pattern is delicately painted by hand to reflect nature’s own distinctive range of colours. The designs represent a particular biotope and are evocative of their unique plant and animal life.The title of the collection, DAWN CHORUS, refers to the morning song of the myriad spring birds of the forests, a choir of life that sets the mood for the entire collection. All of the motifs are designed with the colours distinct to nature’s vibrant palette and draw from historical nature sites of majestic Swedish landscapes.Saga-Mariah Sandberg's wallpaper patterns let us not only experience the beauty and diversity of nature, they also inspire us to discover the nature that constantly surrounds us. The Forest Meadow pattern takes us on a visit to a Swedish spruce forest, a place full of deep, vivid colours that contain a thriving ecosystem of bluebells, anemones, and lilies of the valley. The Fern Garden takes inspiration from old school posters as it depicts a gently shaded garden before and after the rain, as the resident garden snails peer outwards though a slick maze of ferns and mosses.The DAWN CHORUS collection invites the very aesthetic of nature straight into your home. The clever combinations of bright colours and natural scenery creates an airy, Scandinavian expression with an elegant personal touch. And if you’re looking for a more snug and cosy feeling for your room, we recommend going for the darker wallpapers.

Interior design meets art – Emma Lindström for Photowall

Interior design meets art – Emma Lindström for Photowall

Emma Lindström is an established Swedish artist with several successful exhibitions in the USA, France, Germany and around Europe. She owns her own art gallery Anohaao gallery in central Gothenburg and is always relevant with new exhibitions.Her artistic work process has been a long journey with many years of experimenting with different techniques, colours and materials – something that is constantly varying and developing. At the same time, it is Emma’s mood, feeling and pure chance that guide the visual expression.The work always starts with selecting a specific colour scheme. Either based on a specified customer order or Emma’s current mood.When I start creating, I enter into a meditative-like state. I allow intuition to speak and process to lead the way. The first stages of the process include pouring and splashing with acrylic colours and various media. After that, I get on to the detailed work with lines and smoothing out techniques that shapes the final artwork.The vibrant and energetic wallpaper designs in the AURA collection are multifaceted and emotionally strong and give the room a positive and powerful energy. The wallpapers can encourage joy and creativity or harmony and relaxation, depending on the beholder’s own mood and needs at that very moment. The art is at the centre and speaks for itself. I hope and believe the wallpapers can yield a positive and powerful energy to the room and contribute in making it a place where there is room for creativity and joy, but also a place where it is comfortable to be", says EmmaEmma Lindström also talks about her thoughts about the collaboration and how it was to design her very first wallpaper collection.It has been very exciting and challenging to think in big formats and find aspects and colour schemes that are interesting and exciting. Having to be a bit more restrained and consider it as an interior design concept, whilst maintaining the artistic integrity of the original artwork some way. I think we have managed to pull off something that feels like a great marriage between interior design and art", concludes Emma Lindström.The AURA wallpaper collection is sold exclusively at Photowall and can be ordered as a fitted wall mural.

A playful wallpaper collection by Garbo & Friends

A playful wallpaper collection by Garbo & Friends

Photowall is proud to present the Tiny Heroes wallpaper collection for children – created by the Swedish design studio Garbo & Friends. The collection consists of three timeless patterns where every motif tells a story.Garbo & Friends have designed quality products for families with children since 2011. In their wallpaper collection Tiny Heroes, the classic patterns of Mares, Fauna and Bows have been customised for walls to give your home a warm atmosphere."The patterns in the collection were all inspired by animals and nature, and all the illustrations have their own story. The design process starts with several weeks of reflecting, where I channel my experiences and inspiration into a concept. Based on this, I usually write a story that will later be the starting point for the pattern, and ultimately, what becomes communicated visually," says Susann Karlsson Nemirovsky, Designer and Founder of Garbo & Friends.It was during a forest walk in the Småland region of Sweden that the colours of the rowan trees and leaves, paired with the animals of the forest, became the inspiration for the Fauna motif. The Mares motif is a tribute to the ocean. It tells a story of discovering sea life for the very first time – with all its vibrant colours and amazing aquatic animals. In the third motif called Bows, playful bows in muted colours reflect the lively imagination and joy of children.Function and durability was a clear focus in this collaboration, and the Tiny Heroes collection has achieved this through a timeless design that works in any home. That which is classic and timeless becomes naturally sustainable, and therefore, our focus has been on quality, the choice of materials and muted colours."Garbo & Friends felt like the natural choice when Photowall wanted to launch a new children's collection because, like us, they are passionate about design and quality. The target group forTiny Heroes is primarily families around the world who have children, but the wallpapers will also work well in the hallway of a big-city apartment or a summer cottage in the country," says Amber Johnson, Photowall's Product and Design Manager.The exclusive Tiny Heroes collection is only available at Photowall and consists of three motifs in different colour schemes. All the motifs are available as made-to-measure wallpaper for £29 per square metre. Press Room   High resolution press images - Garbo & Friends - Tiny HeroesPress Room - See all previous press releases High resolution images from previous press releases For interview inquiries, press releases, wallpaper samples and further information, contact Maria Gromova Tällberg, press@photowall.com, +46 (0)702 720 302.  Photowall - Wall Decor by Passionate PeopleWe believe that the walls of a room affect how we feel. That's why our mission is to help people fill their walls with great art. We have a carefully selected and diverse range of products. With passion and attention to detail, it is our pleasure to help you transform your home to reflect your personality. Our products are manufactured in Sweden and shipped world wide.

New motifs by Lemon - patterns inspired by the forgotten treasures of everyday life

New motifs by Lemon - patterns inspired by the forgotten treasures of everyday life

"Following last year's successful collaboration with Lemon, it seemed only natural for us to continue the collaboration and launch new patterns. The design studio has a great sense for colour and shape which gives the wallpapers a harmonious feeling and captivates us,” says Amber Johnson, Photowall’s Product and Design Manager.The South African design studio takes much of its inspiration from the small details of everyday life that are often overlooked. The studio’s new wallpaper collection, Haphazard Places, features mountainous landscapes in muted shades, abstract patterns and geometric shapes in black and white. In creating this collection, Lemon allowed for a more random process where anything from a scrap of paper on the ground to graffiti on a wall in central Johannesburg can be used as sources of inspiration. This inspiration was then broken down into modern graphic patterns well suited for all homes and decor styles. "We are interested in how graphic language design can work within an already existing space. When you are in the moment and actively searching for inspiration all around you, you will discover amazing things,” Kevin Frankental, co-founder of Lemon, explains.You will also note how the African inspiration for the wallpaper collection is manifested in the wallpaper patterns but with a softer and more toned-down look. Traditional African patterns and the nature of Africa, with its mountainous silhouettes and swaying palm trees, inspired parts of the collection.“The inspiration behind Tribe comes from 90’s abstract art and mid-century furniture, but our main source of inspiration has been the beautiful patterns found on the African continent. Our best design comes from random moments of inspiration and sought-after beauty in our everyday life,” Frankental concludes.The Haphazard Places collection contains 13 hand-picked designs, all in different colour schemes. The motifs are available to order from Photowall as made-to-measure wall murals for £29 per square metre.Press Room   High resolution press images - Lemon - Haphazard PlacesPress Room - See all previous press releasesHigh resolution images from previous press releases For interview inquiries, press releases, wallpaper samples and further information, contact Maria Gromova Tällberg, press@photowall.com, +46 702 720 302. Photowall - Wall Art by Passionate PeopleWe believe that the walls of a room affect how we feel. That's why our mission is to help people fill their walls with great art. We have a carefully selected and diverse range of products. With passion and attention to detail, it is our pleasure to help you transform your home to reflect your personality. Our products are manufactured in Sweden and shipped world wide.

Hand-painted and digital meet in a unique wall mural collection

Hand-painted and digital meet in a unique wall mural collection

“I have long been fascinated by handprints, and their capacity and ability to create things. Whereas the digital is often related to technology, the hand associates more with the body, the mind and nature. Manuscript is a visual and aesthetic collection that helps to create a personal space by exploring the relationship between these different expressions,” says Andreas Engesvik.The collaboration between Photowall and Andreas Engesvik unites traditional and digital techniques, where each pattern is first hand-painted by Andreas and then printed digitally in Photowall’s studio in Stockholm. The hand-painted patterns of the wall murals create life and movement, which in turns adds an interesting dynamic to the collection.The idea for Photowall was born in 2006 when the founders, brothers Charlie and Niklas Johansson, decided to try out something brand new by creating bespoke digital wall murals. Since the start, Photowall has worked with new designers, well-known brands and illustrators to create inspiring, different wall design and wallpapers. To take the next step towards becoming a more well-established design brand, working with Andreas Engesvik was a natural choice for Photowall.“Since the beginning our heart has been in colour and form, and we want design to be available to everybody – which is why we’ve always focused on our design collaborations. It’s fantastic that Andreas wants to create wallpaper patterns with us. With Andreas’s understanding of form and our feeling for wallpaper, we believe this will be a very successful collaboration. Since we print to order and have our own production facilities locally, we can quality assure our products in a different way than if production had been abroad. This means we can offer high quality at every stage to a global market,” says Niklas Johansson, one of Photowall’s founders.The Manuscript collection is available exclusively from Photowall as made-to-measure wall murals costing £29 per square metre. The interior photos were styled by AnnaLeena Leino and taken by Kristofer Johnsson.Press Room   High resolution press images - Andreas Engesvik - ManuscriptPress Room - See all previous press releases High resolution images from previous press releases For interview inquiries, press releases, wallpaper samples and further information, contact Maria Gromova Tällberg, press@photowall.com, +46 (0)702 720 302.  Photowall - Wall Decor by Passionate PeopleWe believe that the walls of a room affect how we feel. That's why our mission is to help people fill their walls with great art. We have a carefully selected and diverse range of products. With passion and attention to detail, it is our pleasure to help you transform your home to reflect your personality. Our products are manufactured in Sweden and shipped world wide. 

Photowall – 10 years in style

Photowall – 10 years in style

Every day we see many unique styles – in our homes, on our clothes and in the places we visit. Photowall’s anniversary collection is a tribute to the personal style and the desire to walk your own path. It’s a wall mural collection where anything is possible, with the classics Sunbeam Through Trees, Bright Brooklyn Bridge and World Map Detailed in brand new versions.“Many people perceive a wall mural as unimaginative and somewhat unmodern, which may make them hesitate to buy one. With our anniversary collection, we want to show our classics in a new way and breathe new life into them. To show that perhaps a wall mural is actually your style, that with a little imagination and wallpaper, there are no limits. All you need is the courage,” says Nora Felin, Marketing Manager at Photowall.The anniversary collection also includes a new design by illustrator Cecilia Carlstedt. The Cosmic Abstraction design, with subtle pink firmaments and green and grey planets, symbolises the future.“Back in 2006, when we said we wanted to sell wallpaper, a traditional product, online, a lot of people raised their eyebrows, but my brother Charlie and I stood firm. We wanted to challenge the existing norm and do it in a new way, completely digitally. This is still our intention today, and I feel that this is exactly what Cecilia’s design does: challenges. It makes a statement, is personal and innovative, and we feel it symbolises the future and all the potential that digital technology has to offer,” says Niklas Johansson, co-founder and Deputy CEO at Photowall.The four motifs in the anniversary collection are available exclusively from Photowall as made-to-measure wall murals. Sunbeam Through Trees, Bright Brooklyn Bridge and World Map Detailed cost £26 per square metre, and Cecilia Carlstedt’s Cosmic Abstraction design costs £28 per square metre.All the photographs for the collection have been styled by Joanna Lavén and shot by Idha Lindhag.

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